On March 13th the jubilee 40th International Tourism Fair "Holiday and SPA Expo 2024" was officially opened in Sofia. After the ceremonial opening, Ambassador Jović, accompanied by the Minister of Tourism of the Republic of Bulgaria, Zarica Dinkova, visited the Serbian stand, where Tourist Organisation of Serbia, Tourist Organisation of Belgrade and numerous municipalities, cities, and interesting and receptive tourist destinations in Serbia were presented with their diverse offer.

By the end of the fair, it is planned to present the advantages, beauty and interesting things of Serbia to interested Bulgarian citizens as well as local tourist organizations through direct contact, with the aim of attracting an even greater number of Bulgarian tourists and their determination to visit the Republic of Serbia, which they traditionally and very favourably consider as a tourist destination.