The 39th International Tourism fair "Holiday & Spa 2023" was held in Sofia on February 15, 2023, organized by "Prim Expo" under the auspices of the Ministry of Tourism of the Republic of Bulgaria.

The most prestigious tourist forum in the Republic of Bulgaria, which attracted over 250 exhibitors from 15 countries, was opened by the Minister of Tourism of the Republic of Bulgaria, Mr. Ilin Dimitrov. In addition to national and regional tourism organizations, foreign and domestic tour operator agencies also participated in the event, presenting tourist destinations, hotels, tourist centres, wine regions, events and festivals.

In addition to the Tourist Organization of Serbia, the Tourist Organizations of Belgrade, Novi Sad, Niš, Pirot, Sokobanja, Knjaževac, Bela Palanka, Dimitrovgrad, Zlatibor, Babušnica, Leskovac, Kragujevac, Kraljevo, Subotica, Inđija, as well as representatives of the spa resorts, exhibited at the joint stand. The tourism potential of Serbia was promoted, and visitors had the opportunity to try Serbian food products. The opening ceremony of the fair was attended by Ambassador Željko Jović, who visited the Serbian stand in the company of Minister Dimitrov.