Ambassador Jović visited two areas of central Bulgaria, Lovech and Gabrovo. On that occasion, he met with the Mayor of the Municipality of Sevlievo (Gabrovo District), Ivan Ivanov, with whom he visited several villages and local communities, as well as the hunting farm Rosica. Ivanov acquainted the ambassador with the history and tourist potentials of these areas, which are also called "Little Switzerland". Sevlievo, a town of about 25,000 inhabitants, has almost no unemployment, primarily due to its highly developed industry.

In this regard, during the visit to this region, Ambassador held a meeting with the director of Ideal Standard Vidima Company (famous in Serbia for its ceramic products and sanitary ware), and has informed in detail about all the results that Serbia has achieved in the past. He pointed out the potentials for the development of cooperation in numerous areas.

Also, the ambassador met with the Mayor of the Municipality of Trojan as well as with the Mayor of the Municipality of Apriltsi, and on the great Orthodox holiday, Todorovdan, together with the local authorities, he attended the traditional horse race in the town Apriltsi.